In this article we’ll discuss about clothing photography ideas and how to photograph clothes for an online store. So, you sell clothes through an online store, or you are going to sell clothes for an online store, you already have clothes for an online store and they are making an online clothing store for you (as soon as I get together, I’ll probably write about the signs of a good online clothing store), but now you need clothes photos. what to do?
Take photos of clothes yourself or order a photoshoot?
Not the easiest question, however, so I probably won’t give an unambiguous answer, be prepared for additional costs, the first photo shoot (the equipment is quite expensive), but maybe it will pay off quickly.
So, if you decide to find a photographer, then it’s time to start looking, in large cities, most likely, the choice will be richer, you need the photographer to have experience in studio shooting, the necessary equipment (studio light, light modifiers, background, background holders), if photographing clothes on your territory, in general, the photographer should be ready for this photographing, is it possible to take off clothes without studio light? It is possible in general, but there should be enough light, and even a white background will still be grayish, which can be corrected when processing photos. I still prefer to use studio lighting.
If you still decide to photograph clothes yourself, then to get ready you need to solve a lot of questions:
What kind of camera do you need to shoot clothes?
I would recommend using a reflex camera, I will write that any, although of course, the better and more expensive the camera is, the easier it will be for you to take a high-quality photograph of the product. It will be better if it is a device with a full-frame matrix, but any other is possible.
You may need a reliable tripod, it is more convenient to photograph in the studio with a tripod, the tripod must be reliable.
You will need a quality lens – as a general rule of thumb when choosing a lens, it should not distort objects, so wide-angle lenses most likely will not work, pay attention to lenses with a focal length of 50mm or more.
Background for photographing clothes – you will need a background for photographing clothes, the background must be of sufficient width and length to fill the entire frame. it is better to take the background white, in addition, according to the rules of trade, the goods should be presented precisely on a white background, some stores have rather strict requirements for the whiteness of the background, that is, the background should be perfectly white in RGB R-255 G-255 B-255, when all 3 RGB values are equal to 2556, it means this is the perfect white color.
How will this be achieved? This can be done in post-processing of the photo, that is, manually whiten the background, or if you want to reduce post-processing a photo goods to a minimum, additionally highlight the white background with flashes. You can, of course, clip the photo and replace the background, but as a rule, it takes a lot of time, and therefore, with a large amount of goods, it is easier to highlight the background, although some photographers often use a green chroma key to quickly click a photo.
You will need lighting fixtures studio light – studio light can be pulsed and constant, and both have their own advantages and disadvantages, within the framework of this article this is too broad a topic, beginners should pay attention to ready-made light sets, in addition, such sets can be cheaper rather than buying separately, permanent light is easier to set up than pulsed light. The number of sources in the light, not less than 3 light modifiers are required, otherwise the light will be too hard.
Adjusting the white balance is a very important parameter when shooting clothes, so as not to distort the colors, the more accurately you make this adjustment the better, use a gray card and manual white balance.
What format to shoot?
Shoot in RAW format, it will be easier to correct mistakes, so if you are shooting for the first time then most likely they will definitely be there.
Shoot clothes in the studio or outdoors?
Perhaps the easiest way is to photograph clothes on the street, while no complicated studio equipment is required, you can do with a minimum of photo equipment.
Models will be required, you will need to find them, either for money, or you can try to find non-professional models, makeup and preparation are required, for photographing it is better to choose good weather, without direct sunlight, think over the background behind the models, it is better if it is authentic, then there is a suitable one, probably you should not photograph ski suits in the summer, or swimwear in the fall (by the way, sometimes this contrast can be an additional feature of photographing clothes.
What to photograph clothes on?
On what to photograph clothes, an important question, on living people? spread out on a table or on mannequins? what to choose? You can take pictures of clothes laid out on the table, because in an offline store we also see clothes mostly not on a mannequin or in public, but the truth is, in a simple store we can always try on these clothes, try asking yourself how you like best, for example it seems to me that sometimes the clothes on the mannequin or on the model are somewhat misleading about the goods (and this, by the way, is prohibited by the rules of trade). But of course, clothes look better in public, especially if the models are beautiful.
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