A Little About the Importance of a Landing Page for Photographers

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Importance of a Landing Page for Photographers

Let’s put our trust in good old Bill Gates who said: “If your business is not on the Internet, you are not in business.” This is even more true for those who work in the service segment. How to bring your competence to a potential client, to assure him that you can cooperate with a person, that this photographer is the one who will feel the mood super subtly and convey it? Today, without a portfolio site, and today we will tell you how to quickly get a turnkey photographer’s website.

Why Are the Classic Old Platforms Not Suitable for Middle and Senior Photographers?

Classic old websites are not suitable for one simple reason – in most of them, you cannot significantly change templates. The maximum that it can be is a change of colors, fonts and placement of pictures on the screen. There are few places where you can create a full-fledged layout of each page, each block. Few places offer a ready-made structure with a clear customer path and a well-built sales funnel (yes, even for a simple portfolio site, you need to think over a funnel).

And if for a beginner photographer these mistakes can be forgivable, then for serious players in the market – no (unless, of course, a person wants to make himself a black PR or become a new muse for memes). In general, on website designs, everything is often somehow dry, not very creative, without zest, without emotions and mood. And the mood and atmosphere are exactly what helps to promote the portfolio and generate clients.

And What Then Fits?

And a special offer for photographers from the leader in the development of design templates – Theme Forest is suitable. Its essence is that an original, professionally created website template is selected for each client. But it is not only very beautiful and well-structured, but also perfectly solves business problems and helps in finding clients (if you work well on content and self-presentation, then very expensive and permanent ones).

How is It Going?

First, you need to clearly decide for yourself: what is the site for, what tasks and goals it should solve, is there a willingness to invest resources in it (at least soul and thoughts). If yes, let’s move on – checkout. Everything is very simple here – fill out the form and send it for processing.

Other Stages

Communication with a consultant manager. Do not worry if they call or write, start asking questions – everything is fine. It’s just a team that wants to make the site not 100% cool, but 1000%. It happens that there is not enough information or the client misunderstood the question a little.

Obtaining several options for design layouts according to the customer’s requests. Here you need to agree on all the points and come to a single version of the site design.

Sending all necessary materials from the client’s side. You do not need to send passport data, only photos, videos, texts and other information. Be sure to send correct data on rates and services (we recommend that you arrange this in clearly defined rates or another format that is understandable for any visitor).

Admiring the finished site. Sometimes edits happen in life, but after them a beautiful, functional portfolio page necessarily comes.

An important clarification about the timing – the team itself needs 4 to 6 days to create a website (most often it is exactly 6 days). But the discussion of the project, the selection of layouts and the introduction of edits do not have a specific deadline – it can take from 2 to 5 days. In general, it is best to expect the entire process to take about 10 days.

So, What’s the Whole Point of The Proposal?

The offer is priced at $ 199 instead of $ 558 for our readers. If anything, then this is the cost of developing a layout for an entry-level or intermediate-level designer (without layout and even more so without transferring the project to some hosting). Namecheap offers a range of services for just under $100:

  • a separate page on the website with a portfolio (up to 15 examples of work can be placed on it);
  • hosting for 1 year;
  • a unique, working domain name;
  • layout, template installation;
  • installation of plugins, widgets, animations (if any in the project);
  • change of colors if needed;
  • a neatly designed page or block for information about services and prices.