A Little About the Importance of a Landing Page for Photographers

Importance of a Landing Page for Photographers

If you are in the photography business and without a portfolio site, then probably you are losing customers every day. A landing page for photographers is a must in this 21st century. Let’s put our trust in good old Bill Gates, who said: “If your business is not on the Internet, you are not in business.” This is even more true for those who work in the service segment. How to bring your competence to a potential client, to assure him that you can cooperate with a person, that this photographer is the one who will feel the mood super subtly and convey it? And today, I will tell you how to get a turnkey photographer’s website quickly.

Why Are the Classic Old Platforms Not Suitable for Middle and Senior Photographers?

Landing Page for Photographers
Landing Page for Photographers

Classic old websites are not suitable for a straightforward reason: you cannot significantly change templates in most of them. The maximum that it can be is changing colors, fonts, and pictures on the screen. There are few places where you can create a full-fledged layout of each page, each block. Few places offer a ready-made structure with a clear customer path and a well-built sales funnel (yes, even for a simple portfolio site, you need to think over a funnel).

And if for a beginner photographer these mistakes can be forgivable, then for serious players in the market – no (unless, of course, a person wants to make himself a black PR or become a new muse for memes).

Everything is often somehow dry on website designs, not very creative, without zest, without emotions and mood. And the mood and atmosphere are exactly what helps to promote the portfolio and generate clients.

And What Then Fits?

And a special offer for photographers from the leader in developing design templates – Theme Forest is suitable. Its essence is that an original, professionally created website template is selected for each client. But it is beautiful and well-structured and perfectly solves business problems, and helps find clients (if you work well on content and self-presentation, then costly and permanent ones).

Landing Page for Photographers
Landing Page for Photographers

How is It Going?

First, you need to decide for yourself clearly: what is the site for, what tasks and goals it should solve, is there a willingness to invest resources in it (at least soul and thoughts). If yes, let’s move on – checkout. Everything is straightforward here – fill out the form and send it for processing.

Landing Page for Photographers
Landing Page for Photographers

Other Stages

Communication with a consultant manager. Do not worry if they call or write; start asking questions – everything is fine. It’s just a team that wants to make the site not 100% cool, but 1000%. It happens that there is not enough information, or the client misunderstood the question a little.

You are obtaining several options for design layouts according to the customer’s requests. Here you need to agree on all the points and come to a single version of the site design.

You are sending all necessary materials from the client’s side. You do not need to send passport data, only photos, videos, texts, and other information. Be sure to send correct data on rates and services (I recommend that you arrange this in clearly defined rates or another format that is understandable for any visitor).

Landing Page for Photographers
Landing Page for Photographers

I was admiring the finished site. Sometimes edits happen in life, but after them, a beautiful, functional portfolio page necessarily comes.

A necessary clarification about the timing – the team itself needs 4 to 6 days to create a website (most often, it is exactly six days). But the discussion of the project, the selection of layouts, and the introduction of edits do not have a specific deadline – it can take from 2 to 5 days. In general, it is best to expect the entire process to take about ten days.

So, What’s the Whole Point of The Proposal?

The offer is priced at $199 instead of $558 for our readers. If anything, this is the cost of developing a layout for an entry-level or intermediate-level designer (without layout and even more so without transferring the project to some hosting). Namecheap offers a range of services for just under $100:

  • a separate page on the website with a portfolio (up to 15 examples of work can be placed on it);
  • hosting for one year;
  • a unique, working domain name;
  • layout, template installation;
  • installation of plugins, widgets, animations (if any in the project);
  • change of colors if needed;
  • a neatly designed page or block for information about services and prices.